First Time in LA? 10 Must-See Places That Capture the Spirit of Los Angeles

Words and photos by Jon Moore of Locally Grown Brand Planning your first trip to Los Angeles? Welcome to the land of sunshine, palm trees, creativity, and endless culture. Whether you’re coming for the views, the history, or the hype, LA is one of those cities that can be whatever you want it to be — laid-back, high-energy, full of relaxation and nature, or a celebration of pop culture.

We put together a list of 10 must-see locations in Los Angeles that capture the city's soul — from historic landmarks to scenic natural wonders and iconic tourist attractions.

1. Griffith Observatory & Griffith Park

No first-time visit to LA is complete without heading up to Griffith Observatory. Perched above the city, it’s where science, history, and nature meet — and the Hollywood Sign views are unbeatable.

Local Tip: Hike the nearby trails for sunrise or sunset and get a fresh perspective on the city below.

2. The Getty Center

This isn’t just a museum — it’s an experience. The Getty Center combines world-class art, innovative architecture, and one of the best views of Los Angeles. Plus, admission is free.

Why You Should Go: Come for the Van Gogh, stay for the gardens.

3. Santa Monica Pier & Beach

It’s classic California. The Santa Monica Pier has a nostalgic vibe with a Ferris wheel, cotton candy, street performers, and sweeping ocean views.

Bonus: Walk or bike down the coast to Venice Beach for a full day of Westside exploring.

4. Venice Beach & Abbot Kinney Boulevard

Venice is funky, bold, and totally alive. The boardwalk is where skate culture, street art, and muscle beach all meet. A few blocks inland, Abbot Kinney Blvd offers indie boutiques, cafes, and some of the best people-watching in the city.

Don't Miss: Local artisan shops and mural-covered alleyways.

5. Hollywood Walk of Fame & TCL Chinese Theatre

Yes, it’s touristy. But yes — it’s still iconic. The Hollywood Walk of Fame and historic TCL Chinese Theatre are part of LA’s pop culture legacy.

Make It Count: Snap a pic with your favorite celeb’s star or check out a premiere at the theatre.

6. The Hollywood Sign (Views or Hike)

You’ve seen it in movies — now go see it for real. The Hollywood Sign is one of the most recognized landmarks in the world. Hike up from Griffith Park or check it out from Lake Hollywood Park for that perfect photo op.

Pro Tip: Early mornings = fewer crowds and cooler temps.

7. Rodeo Drive & Beverly Hills

If luxury is your thing, Rodeo Drive is a must. But even if you’re not shopping, strolling through Beverly Hills is an experience in itself.

Snap This: The iconic Beverly Hills sign at Beverly Gardens Park.

8. Universal Studios Hollywood

A working film studio and a theme park? Only in LA. Universal Studios blends thrilling rides with behind-the-scenes movie magic — perfect for families and film lovers.

Highlights: The World-Famous Studio Tour and Wizarding World of Harry Potter.

9. The Broad & Walt Disney Concert Hall (Downtown LA)

Downtown LA is having a moment — and The Broad Museum and Disney Concert Hall are leading the charge. From modern art to architectural marvels, this area is full of creative energy.

Extra Credit: Explore Grand Central Market for diverse eats after your visit.

10. Olvera Street & El Pueblo de Los Ángeles

Step into LA’s roots at El Pueblo de Los Ángeles, the city’s historic birthplace. Olvera Street is full of Mexican culture, from handmade goods to traditional foods.

Fun Fact: The area dates back to 1781 — long before Hollywood came calling.

🧭 Planning Your First Trip to LA?

These 10 must-see places in Los Angeles give you a little bit of everything: art, nature, culture, and the kind of energy you only find in Southern California. Whether you're snapping selfies by the beach or digging into LA’s deep cultural roots, there's something here for every kind of traveler.

🌱 Locally Grown Tip: Explore at your own pace. Skip what doesn’t vibe with you. Discover what does. That’s the beauty of LA — it grows on you.

#LocallyGrownBrand | Rooted in culture. Inspired by community.